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April 2018 notice...

Christine Cahoon   Mon 16 Apr 2018

Going from strength to strength
Time to reassess your site's audiences?
Measuring visitors activity

Going from strength to strength

Platypus are pleased to host the Active Feet Podiatry web site, http://www.activefeetpodiatry.co.uk/. This business has grow from a domiciliary service in 2011 now to working from their premises in Newtownabbey, exhibiting last week at the 2018 NI Fitness Show. The web site has lots of information on foot care, treatments, home visits and its clinic with an appointment system embedded into the web site.

Time to reassess your site's audiences?

Over time an organisation can change and, although the site's content may have changed with it, it may be attracting the wrong audiences. It may be time to review if the content on your web site is still relevant to the audience(s) it is trying to reach and if visitors can navigate to the relevant content easily. For a few tips to help you, see: http://www.platypusconsultancy.com/cgi-bin/blog?instanceID=1&do=show&blogID=951

Measuring visitors activity

Google Analytics, that all ETINU sites use, is great for monitoring a site's traffic, but did you know there are four types of goals that can help you monitor how visitors are viewing your web site, with even more detail that the normal Google Analytics reports generate? Simple explanation on what they are and how they could be useful for your site, see: http://www.etinu.com/cgi-bin/blog?instanceID=1&do=show&blogID=949

If you have any questions about any of the above, please feel free to contact us.