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February 2018 notice...

Christine Cahoon   Mon 12 Feb 2018   updated: Tue 13 Mar 2018

Booking a holiday made easy
Mouths of the Farset!
Check your site’s metatags are up-to-date
Check what keywords visitors use to get to your site

Booking a holiday made easy

Platypus are pleased to host the Florida Manor Estate web site, http://www.floridamanorni.com/. This site has a booking system that uses Stripe to enable visitors to reserve and pay for a holiday in one of their three luxurious apartments. Within easy reach of Belfast, Comber and Bangor, the estate dates back to 1676 and lies in 200 acres of extensive landscaped grasslands, private lakes, walkways and bridal paths.

Mouths of the Farset!

The Tangible Leadership Series 2018 is coming to the Skainos Centre (http://www.skainos.org) in Belfast on the afternoon of Thursday, 22nd February 2018. I will be speaking at this event, which is entitled ‘Mouths of the Farset!’. I will be talking on changes in technology and my observations along the way. If you would like to speak at this event or be in attendance, there are more details at: https://www.tangible.ie/2018/01/29/tangible-irelands-mouths-of-the-farset/

Check your site’s metatags are up-to-date

The titles and descriptions for each page of your web site are what users see on a search engine results page. Keeping them relevant to the content of each page will ensure that the user won't be disappointed and will select the link to visit your site. This blog post explains how to change them and tips on selecting the best key terms within titles, descriptions and content: http://www.etinu.com/cgi-bin/blog?instanceID=1&do=show&blogID=663

Check what keywords visitors use to get to your site

This blog post directs you to a helpful report within your Google Analytics account and explains how you can identify the key words that have good average position but poor click-through rate, so you can improve the site's content: http://www.etinu.com/cgi-bin/blog?instanceID=1&do=show&blogID=664

For more information about ETINU, see: http://www.etinu.com/, and feel free to forward any questions about ETINU or your web site.